Dr. Russa Yuan’s research interests focus on green consumption, sharing economy and marketing innovations. Specifically, she focuses on how marketing innovations such as green marketing and sharing economy influence on consumer behaviour and branding strategies of companies.

Dr. Ruizhi YUAN is an Assistant Professor in Marketing at Nottingham University Business School China. Her research interests focus on green consumption and new emerging economy. Specifically, she focuses on how marketing innovations such as green marketing and share economy influence on consumer behaviour and branding strategies of companies. She has successfully completed the National Natural Science Foundation of China (NSFC) as principal investigator based on the research topic of how collaborative tourism impacts on customer engagement.

Russa completes her PhD degree at the Nottingham University Business School China. She has been working at Xi’an Jiaotong Liverpool University as a Lecturer in Marketing and Programme Director of BA Business Administration before she joined NUBS. Her research has been published in world leading Journals such as European Journal of Marketing, Industrial Marketing Management, Journal of Business Research and Supply Chain Management: An International Journal. One of her research papers has also been nominated as the finalist in the European Marketing Academy (EMAC) Best Paper Award in 2014.

Undergraduate

• Consumers & Markets
• Marketing Management

Postgraduate

• Marketing Management in the Digital Economy
• Critical Marketing
• Essentials of International Marketing