Projects per year
Personal profile
Research Interests
Dr. Maria Jun Luo’s research interest includes two parts. In the B2C context, her research focuses dominated on customer relationship management, service recovery, E-WoM and customers’ aggressive behaviors etc. In B2B side, her research interest predominantly focus on service innovation, servitization strategy as well as green production.
Personal profile
Dr. Maria Jun Luo is an Associate Professor in Marketing & Entrepreneurship. Her research is in the area of services marketing. Her co-authored research output has appeared in both marketing and management journals, including Journal of Business Research, International Journal of Production Economics, and Asia-Pacific Advances in Consumer Research etc. She has been teaching various marketing modules within NUBS China since 2011.
Teaching
Undergraduate Programme
- Marketing Strategy
- Services Marketing
- Marketing Management
- Business School Dissertation
- Managing the Marketing Mix
- Advertising and Marketing Communication
PG Programme
- Marketing Strategy
- Research Methods in Marketing
Person Types
- Staff
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Finished
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The Workshop on Brand Building Under the Belt and Road Initiative
Luo, J. (PI)
12/10/20 → 15/07/21
Project: University Funded Projects › Internal-RKE Conference and Event Organising Support Project
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The Growth of Digital Venture: A Study on the Effect of Scaling-up Mechanisms and Digital Innovation
Luo, J. (PI)
1/01/17 → 31/12/19
Project: Government Funded Projects › Vertical-Zhejiang Provincial Government Funded Projects
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B2B social media use as a double-edged sword on trust: a social presence theory perspective
Weng, C., Liu, M. J., Luo, J. & Yannopoulou, N., 28 May 2024, In: Industrial Management and Data Systems. 124, 5, p. 1769-1794 26 p.Research output: Journal Publication › Article › peer-review
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It is a match! The effect of regulatory fit on new products recommendations
Zhang, J., Balaji, M. S., Luo, J., Jha, S. & Dwivedi, Y. K., 2 May 2024, In: Psychology and Marketing. 41, 8, p. 1882-1899 18 p.Research output: Journal Publication › Article › peer-review
Open Access -
Revitalizing Sustainable Reshoring Brands: Understanding the Customer Perspective on the Roles of Motivation Attributions and the Institutionalization Process
Yuan, R., Luo, J., Liu, M. J., Sivarajah, U. & Yannopoulou, N., Apr 2024, In: British Journal of Management. 35, 2, p. 893-913 21 p.Research output: Journal Publication › Article › peer-review
Open Access2 Citations (Scopus) -
Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers
WANG, Z., Yuan, R., Luo, J., Liu, M. & Yannopoulou, N., Oct 2023, In: Journal of Business Research. 165, 114070.Research output: Journal Publication › Article › peer-review
Open AccessFile12 Citations (Scopus)164 Downloads (Pure) -
B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange
Liu, M. & Luo, J., 12 May 2022, In: Industrial Marketing Management. 104, May 2022, p. 226-240 14 p., 140.Research output: Journal Publication › Article › peer-review
33 Citations (Scopus)
Prizes
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First prize of 7th Yinzhou District Excellent Achievements in Philosophy and Social Science
Yuan, R. (Recipient), Luo, J. (Recipient) & Liu, M. (Recipient), Dec 2023
Prize
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Merit Prize of Yinzhou District Excellent Achievements in Philosophy and Social Science
Luo, J. (Recipient), 29 Sept 2022
Prize
File