Guest editorial: International marketing perspectives on digital platforms and their ecosystems

Timo Mandler; Jun Luo; Natalia Yannopoulou; Jochen Wirtz

doi:10.1108/IMR-09-2024-392

Guest editorial: International marketing perspectives on digital platforms and their ecosystems

Timo Mandler, Jun Luo, Natalia Yannopoulou, Jochen Wirtz

Department of Entrepreneurship, Marketing and Management Systems

Research output: Journal Publication › Editorial

Original language	English
Pages (from-to)	849-855
Number of pages	7
Journal	International Marketing Review
Volume	41
Issue number	5
DOIs	https://doi.org/10.1108/IMR-09-2024-392
Publication status	Published - 1 Oct 2024

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1108/IMR-09-2024-392

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title = "Guest editorial: International marketing perspectives on digital platforms and their ecosystems",

author = "Timo Mandler and Jun Luo and Natalia Yannopoulou and Jochen Wirtz",

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AU - Yannopoulou, Natalia

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Guest editorial: International marketing perspectives on digital platforms and their ecosystems

ASJC Scopus subject areas

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