Keyphrases
China
100%
Luxury Consumption
38%
Managerial Implications
30%
Well-being
26%
Business-to-business
25%
Consumer Motivation
25%
Product Exchange
25%
Business-to-business Markets
25%
Reverse Ion Exchange
25%
Taiwan
25%
South Korea
25%
Social Media
25%
Brand Image
25%
Identity Association
25%
Brand Extension
25%
Brand Identity
25%
Japan
25%
Higher Education Branding
25%
Image Association
25%
Marketing Discipline
25%
Ethical Marketing
25%
Future Research Agenda
25%
Theory Development
25%
Limited Attention
25%
Decision-making Process
25%
Extant Literature
25%
Marketing Theory
25%
Marketing Literature
25%
Sharing Economy Platform
25%
Electronic Products
20%
Parent Brand
19%
Consumption Values
18%
Marketing in China
17%
Cognitive Dissonance
17%
Business Relationships
16%
Reverse Logistics Management
15%
Platform-Based
12%
Green Purchase Intention
12%
Gen Z Consumers
12%
Ambassadorship
12%
Employee Brand
12%
Technological Innovation Effect
12%
Personalized Advertising
12%
Responsible Artificial Intelligence
12%
Relationship Stage
12%
Best Interests
12%
Social Networking Site Use
12%
Salespeople
12%
Customer Perspective
12%
Event-related Potentials
12%
Social Sciences
China
91%
Chinese
55%
Wellbeing
40%
Psychology
38%
Luxuries
38%
Consumer Behavior
32%
Consumer Motivation
25%
South Korea
25%
Brand Image
25%
Social Media
25%
Theory Development
25%
Japan
25%
Decision-Making Process
25%
Taiwan China
25%
Marketing Theory
25%
Case Study
22%
Artificial Intelligence
21%
Sharing Economy
19%
Business Relationship
19%
Structural Equation Modeling
18%
Consumer Involvement
17%
Congruence
17%
Supply Chain Management
17%
USA
17%
COVID-19
16%
Cognitive Dissonance
14%
Country of Origin
12%
Innovation Marketing
12%
Confucianism
12%
Interactivity
12%
Professional Occupations
12%
Strategy Implementation
12%
Generation Z
12%
Scientific Innovations
12%
Marketing Research
12%
Organisational Resilience
12%
Utility Theory
12%
Furniture
12%
Cost of Living
12%
Decision Making
12%
UK
12%
Advocacy
12%
Narrative
12%
Institutionalization
12%
Social Alienation
12%
Everyday Life
12%
Lockdown
12%
Firm Performance
12%
Hybridity
12%
Corporate Volunteering
12%