Second prize of 8th Yinzhou District Excellent Achievements in Philosophy and Social Science

Chen, Ruolan (Recipient), Yuan, Russa (Recipient), Huang, Bo (Recipient) & Liu, Martin (Recipient)

Department of Entrepreneurship, Marketing and Management Systems

Prize

Description

Feeling warm or skeptical? An investigation into the effects of incentivized eWOM programs on customers’ eWOM sharing intentions

Awarded date	30 Dec 2024
Granting Organisations	Yinzhou Social Science Association

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