Research output per year
Research output per year
Search results
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2020
The effect of promotion integration strategy on sales performance in the context of multiple platforms: Considering the moderating effect of platform's market demand
Fang, J. & Liu, H., 2020, Proceedings of the 53rd Annual Hawaii International Conference on System Sciences, HICSS 2020. Bui, T. X. (ed.). IEEE Computer Society, p. 4061-4068 8 p. (Proceedings of the Annual Hawaii International Conference on System Sciences; vol. 2020-January).Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review
1 Citation (Scopus)