TY - GEN
T1 - Optimal Distinctiveness about Platform Function Usage in Multihoming
T2 - 42nd International Conference on Information Systems: Building Sustainability and Resilience with IS: A Call for Action, ICIS 2021 TREOs
AU - Fang, Jie
AU - Cai, Zhao
AU - Liu, Hefu
AU - Lim, Eric
N1 - Publisher Copyright:
© 2021 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action". All Rights Reserved.
PY - 2021
Y1 - 2021
N2 - Third-party e-marketplace platforms’ prosperity results in more sellers engaging in multihoming. However, leveraging on multihoming to expand market size is a challenge for sellers as products that perform well in one platform may not be suitable with the other platform. Moreover, existing literature’s discussion about product satisfaction is only based on information products. As such, anchoring on optimal distinctiveness theory, this study tends to understand how tangible product sellers utilize platform functions to increase product satisfaction across platforms. Specifically, this study classifies function usage difference into product-related and process-related function difference, then empirically examines their nuanced effect on cross-platform product satisfaction. Furthermore, this study considers the moderating role of product overlap. By using natural language processing method, this study aims to extract cross-platform product satisfaction from review information. This study will test research hypotheses by using a fixed-effects model. The current study hopes to generate insights for tangible product sellers to configure the strategy of function usage difference and product overlap in multihoming.
AB - Third-party e-marketplace platforms’ prosperity results in more sellers engaging in multihoming. However, leveraging on multihoming to expand market size is a challenge for sellers as products that perform well in one platform may not be suitable with the other platform. Moreover, existing literature’s discussion about product satisfaction is only based on information products. As such, anchoring on optimal distinctiveness theory, this study tends to understand how tangible product sellers utilize platform functions to increase product satisfaction across platforms. Specifically, this study classifies function usage difference into product-related and process-related function difference, then empirically examines their nuanced effect on cross-platform product satisfaction. Furthermore, this study considers the moderating role of product overlap. By using natural language processing method, this study aims to extract cross-platform product satisfaction from review information. This study will test research hypotheses by using a fixed-effects model. The current study hopes to generate insights for tangible product sellers to configure the strategy of function usage difference and product overlap in multihoming.
KW - Cross-platform product satisfaction
KW - Function usage difference
KW - Multihoming
KW - Optimal distinctiveness theory
KW - Product overlap
UR - http://www.scopus.com/inward/record.url?scp=85192373941&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85192373941
T3 - 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action"
BT - 42nd International Conference on Information Systems, ICIS 2021 TREOs
PB - Association for Information Systems
Y2 - 12 December 2021 through 15 December 2021
ER -