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Dr. FANG, is an Assistant Professor in Information System and Analytics in NUBS. She gets two PhD degrees, one from both University of Science and Technology of China (majoring in Management Science and Enginerring), and the other one from City University of Hong Kong (majoring in Information System)
Her research interest includes omni-channel retailing, platform competition, multihoming operation. Her research work has been published in Journal of Operations Management (JOM)（ABS Level 4*, UTD), Information & Management (I&M) (ABS Level 3), Internet Reserch (ABS Level 3), Electronic Commerce Research and Applications (ECRA) (ABS Level 2), and Industrial Management & Data Systems (IMDS) (ABS Level 2). And she also published several papers on international conferences, such as Academy of Management (AOM), Hawaii International Conference on System Sciences (HICSS), and International Conference on Information System (ICIS).
Dr. Fang is the editorial board member of two journals: Internet Research, Industrial Management & Data Systems. She has gotten the funding of the National Natural Science Foundation of China Young Scientists entitled "Unrevealing multihoming sellers' strategy in the context of cross-platform compatibility" (300,000 RMB).
- Introduction to business programming
- Introduction to data science
- Digital economy
- Omni-channel retailing
- Platform competition
- Platform strategy
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Collaborations and top research areas from the last five years
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Disentangling the relationship between omnichannel integration and customer trust: a response surface analysisLi, Y., Fang, J., Yuan, S. & Cai, Z., 23 May 2023, In: Internet Research. 27 p.
Research output: Journal Publication › Article › peer-review1 Citation (Scopus)
Advancing health-related abilities and behaviors via health apps: a large-scale survey from self-regulation perspectiveFu, S., Fang, J., Cai, Z., Lim, E. T. K., Tan, C. W. & Yang, H., 4 Jul 2022, In: Internet Research. 32, 4, p. 1097-1130 34 p.
Research output: Journal Publication › Article › peer-review4 Citations (Scopus)
Mitigating risk perception in imbalanced supply chain relationships: roles of contract framing and IT integrationWang, Y., Liu, H. & Fang, J., 12 Apr 2022, In: Industrial Management and Data Systems. 122, 4, p. 864-886 23 p.
Research output: Journal Publication › Article › peer-review
Omni-channel retailing on platforms: Disentangling the effects of channel integration and inter-platform function usage differenceFang, J., Liu, H., Cai, Z. & Tan, C. W., 4 Jun 2022, (Published Online) In: Journal of Operations Management. 69, 2, p. 197-216 20 p.
Research output: Journal Publication › Article › peer-review3 Citations (Scopus)
Balance cues of online-offline channel integration: Considering the moderating role of customer's showrooming motivationFang, J., Liu, H. & Li, Y., Dec 2021, In: Information and Management. 58, 8, 103535.
Research output: Journal Publication › Article › peer-review6 Citations (Scopus)