Projects per year
Personal profile
Personal profile
Dr. FANG, is an Assistant Professor in Information System and Analytics in NUBS. She gets two PhD degrees, one from both University of Science and Technology of China (majoring in Management Science and Enginerring), and the other one from City University of Hong Kong (majoring in Information System)
Her research interest includes omni-channel retailing, platform competition, multihoming operation. Her research work has been published in Journal of Operations Management (JOM)（ABS Level 4*, UTD), Information & Management (I&M) (ABS Level 3), Internet Reserch (ABS Level 3), Electronic Commerce Research and Applications (ECRA) (ABS Level 2), and Industrial Management & Data Systems (IMDS) (ABS Level 2). And she also published several papers on international conferences, such as Academy of Management (AOM), Hawaii International Conference on System Sciences (HICSS), and International Conference on Information System (ICIS).
Dr. Fang is the editorial board member of two journals: Internet Research, Industrial Management & Data Systems. She has gotten the funding of the National Natural Science Foundation of China Young Scientists entitled "Unrevealing multihoming sellers' strategy in the context of cross-platform compatibility" (300,000 RMB).
Teaching
Undergraduate
- Introduction to business programming
- Introduction to data science
- Digital economy
Research Interests
- Omni-channel retailing
- Platform competition
- Multihoming
- Platform strategy
Person Types
- Staff
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Collaborations and top research areas from the last five years
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Advancing an LDA-GMM-CorEx topic model with prior domain knowledge in information systems research
Jiang, Y., Fu, M., Fang, J., Rossi, M., Wang, Y. & Tan, C. W., Mar 2025, In: Information and Management. 62, 2, 104097.Research output: Journal Publication › Article › peer-review
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Ambivalent perception of cause-related marketing: investigating the (in)congruence of opposite motivational perceptions on consumer evaluations
Wang, Y., Chen, Y., Fang, J. & Xiong, B., 2 Jan 2025, In: Industrial Management and Data Systems. 125, 1, p. 192-213 22 p.Research output: Journal Publication › Article › peer-review
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Disentangling the impact of vendor in-role and extra-role performance on client citizenship behavior in enterprise system projects: A response surface analysis
Wang, Y., Fang, J., Xu, B., Zheng, S. & Cai, Z., Mar 2025, In: Information and Management. 62, 2, 104104.Research output: Journal Publication › Article › peer-review
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Disentangling the relationship between omnichannel integration and customer trust: a response surface analysis
Li, Y., Fang, J., Yuan, S. & Cai, Z., 21 May 2024, In: Internet Research. 34, 3, p. 1077-1103 27 p.Research output: Journal Publication › Article › peer-review
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Mini-programs as substitution or promotion? Deciphering the cross-channel impact on e-marketplace purchases
Wang, J., Fang, J. & Wang, Y., 2024, (Accepted/In press) In: Internet Research.Research output: Journal Publication › Article › peer-review
Prizes
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Second prize of 8th Yinzhou District Excellent Achievements in Philosophy and Social Science
Fang, J. (Recipient) & Cai, Z. (Recipient), 30 Dec 2024
Prize