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Second prize of 8th Yinzhou District Excellent Achievements in Philosophy and Social Science
Fang, Jie
(Recipient) &
Cai, Zhao
(Recipient)
Department of Entrepreneurship, Marketing and Management Systems
Prize
Description
Omni-channel retailing on platforms: Disentangling the effects of channel integration and inter-platform function usage difference
Awarded date
30 Dec 2024
Degree of recognition
Local
Granting Organisations
Yinzhou Social Science Association
Fingerprint
Channel Integration
100%
Social Sciences
100%
Omnichannel Retailing
100%
Platform Function
100%
X