Projects per year
Personal profile
Research Interests
Dr. Maria Jun Luo’s research interest includes two parts. In the B2C context, her research focuses dominated on customer relationship management, service recovery, E-WoM and customers’ aggressive behaviors etc. In B2B side, her research interest predominantly focus on service innovation, servitization strategy as well as green production.
Personal profile
Dr. Maria Jun Luo is an Associate Professor in Marketing & Entrepreneurship. Her research is in the area of services marketing. Her co-authored research output has appeared in both marketing and management journals, including Journal of Business Research, International Journal of Production Economics, and Asia-Pacific Advances in Consumer Research etc. She has been teaching various marketing modules within NUBS China since 2011.
Teaching
Undergraduate Programme
- Marketing Strategy
- Services Marketing
- Marketing Management
- Business School Dissertation
- Managing the Marketing Mix
- Advertising and Marketing Communication
PG Programme
- Marketing Strategy
- Research Methods in Marketing
Person Types
- Staff
Fingerprint
Dive into the research topics where Jun Luo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
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Projects
- 2 Finished
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The Workshop on Brand Building Under the Belt and Road Initiative
12/10/20 → 15/07/21
Project: University Funded Projects › Internal-RKE Conference and Event Organising Support Project
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The Growth of Digital Venture: A Study on the Effect of Scaling-up Mechanisms and Digital Innovation
1/01/17 → 31/12/19
Project: Government Funded Projects › Vertical-Zhejiang Provincial Government Funded Projects
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B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange
Liu, M. & Luo, J., 12 May 2022, In: Industrial Marketing Management. 104, May 2022, p. 226-240 14 p., 140.Research output: Journal Publication › Article › peer-review
5 Citations (Scopus) -
Effectiveness of product recommendation framing on online retail platforms
Zhang, J., Balaji, M. S., Luo, J. & Jha, S., Dec 2022, In: Journal of Business Research. 153, p. 185-197 13 p.Research output: Journal Publication › Article › peer-review
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How to Achieve Swift Resilience: the Role of Digital Innovation Enabled Mindfulness
YE, D., Liu, M., Luo, J. & Yannopoulou, N., 17 Feb 2022, In: Information Systems Frontiers. p. 1-23Research output: Journal Publication › Article › peer-review
4 Citations (Scopus) -
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US
Wang, Z., Yuan, R., Liu, M. & Luo, J., 14 Mar 2022, In: International Marketing Review.Research output: Journal Publication › Article › peer-review
4 Citations (Scopus) -
Redefining “masstige” luxury consumption in the post-COVID era
WANG, Z., Yuan, R., Luo, J. & Liu, M., Apr 2022, In: Journal of Business Research. 143, p. 239-254 16 p.Research output: Journal Publication › Article › peer-review
12 Citations (Scopus)
Prizes
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Merit Prize of Yinzhou District Excellent Achievements in Philosophy and Social Science
Luo, Jun (Recipient), 29 Sept 2022
Prize
File
Press/Media
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New Chiefs at China's Top Banks Signal Further Reshuffles Ahead
1/08/17
1 item of Media coverage
Press/Media
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New Chiefs at China's Top Banks Signal More Reshuffles Ahead
1/08/17
1 item of Media coverage
Press/Media
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Expect More Forgeries, Fakes in China Debt Market Amid Bond Rout
25/01/17
1 item of Media coverage
Press/Media