Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

Personal profile

Research Interests

Dr. Maria Jun Luo’s research interest includes two parts. In the B2C context, her research focuses dominated on customer relationship management, service recovery, E-WoM and customers’ aggressive behaviors etc. In B2B side, her research interest predominantly focus on service innovation, servitization strategy as well as green production.

Personal profile

Dr. Maria Jun Luo is an Associate Professor in Marketing & Entrepreneurship. Her research is in the area of services marketing. Her co-authored research output has appeared in both marketing and management journals, including Journal of Business Research, International Journal of Production Economics, and Asia-Pacific Advances in Consumer Research etc. She has been teaching various marketing modules within NUBS China since 2011.


Undergraduate Programme

  • Marketing Strategy
  • Services Marketing
  • Marketing Management
  • Business School Dissertation
  • Managing the Marketing Mix
  • Advertising and Marketing Communication

PG Programme

  • Marketing Strategy
  • Research Methods in Marketing

Person Types

  • Staff


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Collaborations and top research areas from the last five years

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