Skip to main navigation
Skip to search
Skip to main content
University of Nottingham Ningbo China Home
Home
Profiles
Research units
Research output
Projects
Prizes
Activities
Press/Media
Impacts
Student theses
Search by expertise, name or affiliation
View Scopus Profile
Dr Jun Luo
Associate Professor in Marketing and Entrepreneurship
Department of Entrepreneurship, Marketing and Management Systems
Zhejiang Provincial Branding Academy
Email
Maria.luo
nottingham.edu
cn
h-index
519
Scopus Citations
11
h-index
Calculated based on number of publications stored in Pure and citations from Scopus
2014
2024
Research activity per year
Overview
Fingerprint
Network
Projects
(2)
Research output
(27)
Prizes
(2)
Similar Profiles
(3)
Supervised Work
(1)
Fingerprint
Dive into the research topics where Jun Luo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Sort by
Weight
Alphabetically
Business & Economics
Business-to-business Market
82%
China
76%
Supply Chain Collaboration
75%
Guanxi
70%
Green Supply Chain
69%
Buyer-seller Relationships
56%
Social Media
49%
Radio Frequency Identification
48%
Brand Identity
47%
Hybridity
44%
Authenticity
38%
Sustainability
37%
Branding
37%
Brand Extensions
37%
Asset Specificity
37%
Millennials
35%
Chinese Consumers
35%
Brand Value
34%
Social Enterprise
33%
Destination Loyalty
31%
Luxury
31%
Brand Image
30%
Research Agenda
27%
Legitimacy
27%
Attractiveness
27%
Competitive Environment
27%
Marketing
24%
Personalized Advertising
24%
Congruence
22%
Business to Business
22%
Suppliers
22%
Destination
22%
Self-congruity
21%
B2B Relationships
21%
Tourists
20%
Healthcare
19%
Business Relationships
19%
Buyers
19%
Supply Chain
19%
Psychological
18%
Uncertainty
17%
Electronic Word-of-mouth
17%
Online Reviews
17%
Retail
16%
Social Exchange
16%
Least Square Method
16%
Resilience
16%
Confucianism
16%
Consumption Behavior
16%
Social Networks
15%
Engineering & Materials Science
Supply chains
100%
Industry
52%
Managers
42%
Sustainable development
39%
Ecosystems
31%
Radio frequency identification (RFID)
27%
Latent Class Analysis
18%
Uncertainty
18%
Stretching
15%
Recovery
13%
Personnel
11%
Purchasing
8%
Transparency
7%
Supply chain management
7%
Resource allocation
6%
Lenses
5%
Decision making
5%
Logistics
5%