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Dr Jun Luo
Associate Professor in Marketing and Entrepreneurship
Department of Entrepreneurship, Marketing and Management Systems
Zhejiang Provincial Branding Academy
Email
Maria.Luo
nottingham.edu
cn
h-index
638
Scopus Citations
12
h-index
Calculated based on number of publications stored in Pure and citations from Scopus
2014
2024
Research activity per year
Overview
Fingerprint
Network
Projects
(2)
Research output
(29)
Prizes
(2)
Similar Profiles
(2)
Supervised Work
(1)
Fingerprint
Dive into the research topics where Jun Luo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Keyphrases
Asset Specificity
14%
Brand Extension
17%
Brand Identity
17%
Brand Image
17%
Brand Value
17%
Business-to-business
17%
Business-to-business Markets
35%
Buyer-seller Relationships
21%
China
100%
Chinese Consumers
17%
Chinese Millennials
17%
Click-through
17%
Competitive Environment
14%
Decision-making Process
17%
Destination Brand
17%
Digital Innovation
32%
Digital Resources
17%
Electronic Word-of-mouth
17%
Enterprise Sustainability
17%
Extant Literature
17%
Future Research Agenda
17%
Green Supply Chain Integration
35%
Guanxi
35%
Healthcare Supply Chain
17%
Higher Education Branding
17%
Hybridity
17%
Identity Association
17%
Image Association
17%
Limited Attention
17%
Luxury Consumption
17%
Managerial Implications
35%
Marketing Discipline
17%
Marketing Literature
17%
Marketing Theory
17%
Mediating Role
38%
Online Retailer
14%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
14%
Platform-Based
17%
Product Recommendation
26%
Radio Frequency Identification
17%
Regulatory Fit
17%
Resource Orchestration
17%
Role of Social Media
17%
Social Enterprise
17%
Social Media
27%
Social Media Engagement
19%
Supplier Attractiveness
17%
Theory Development
17%
Volume Uncertainty
14%
Zhejiang
17%
Social Sciences
Advocacy
8%
Aggression
8%
Artificial Intelligence
5%
Brand Image
17%
Business Relationship
14%
Buyer-Seller Relationship
21%
Case Study
15%
China
86%
Chinese
46%
Confucianism
8%
Congruence
11%
Consumer Behavior
8%
Consumers
8%
Decision-Making Process
17%
Digital Business
5%
Digital Entrepreneurship
5%
Digital Innovation
26%
Digitization
5%
Electronic Word of Mouth
8%
Generation Z
8%
Guanxi
35%
In-Depth Interview
9%
Industrial Sector
5%
Information Systems
5%
Institutionalization
8%
Luxuries
17%
Marketing Theory
17%
Media Use
22%
Millennials
17%
Mindfulness
8%
New Venture
30%
Organisational Resilience
11%
Professional Occupations
8%
Psychology
14%
Research Focus
8%
Scientific Innovations
8%
Self-Image
5%
Semi-Structured Interview
5%
Service Innovation
8%
Services Management
8%
Social Media
53%
Strategy Implementation
8%
Structural Equation Modeling
7%
Supply Chain Management
42%
Supply Chain Relationship
5%
Theory Development
17%
USA
11%
Wellbeing
10%
