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Research activity per year

Personal profile

Personal profile

Prior to joining NUBS China, Dr. Zhu completed her PhD in Business Administration at Richard Ivey School of Business, Western University. She is passionate about entrepreneurship research and particularly topics related to entrepreneurial decision making, family business succession and entrepreneurial behaviors. Dr. Zhu uses experiment and survey in her research and has published papers in ABS 3&4 journals.

Research Interests

Research Summary

Dr. Zhu is interested in how psychological factors (e.g., emotions, motivations, identity) and social factors (e.g., family) affect entrepreneurs’ decision making and behaviors. Dr. Zhu is also interested in family business and social entrepreneurship research.

Present & Future

  • Entrepreneurial persistence and exit
  • Entrepreneurial decision making
  • Family business succession and entrepreneurship
  • Social entrepreneurship 



  • Entrepreneurship Theory and Practice

Post graduate

  • Launching New Ventures
  • Entrepreneurship in Context

Person Types

  • Staff


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Collaborations and top research areas from the last five years

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