Research output per year
Research output per year
Assistant Professor in Entrepreneurship
Research activity per year
Prior to joining NUBS China, Dr. Zhu completed her PhD in Business Administration at Richard Ivey School of Business, Western University. She is passionate about entrepreneurship research and particularly topics related to entrepreneurial decision making, family business succession and entrepreneurial behaviors. Dr. Zhu uses experiment and survey in her research and has published papers in ABS 3&4 journals.
Research Summary
Dr. Zhu is interested in how psychological factors (e.g., emotions, motivations, identity) and social factors (e.g., family) affect entrepreneurs’ decision making and behaviors. Dr. Zhu is also interested in family business and social entrepreneurship research.
Present & Future
Undergraduate
Post graduate
Research output: Journal Publication › Article › peer-review
Research output: Journal Publication › Article › peer-review
Research output: Journal Publication › Article › peer-review
Research output: Journal Publication › Article › peer-review
Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review