Research output per year
Research output per year
Search results
-
2019
From no body to some body: A resource based view approach for the branding of a manufacturer
Liu, P. C. Y., Zhu, F. & Wang, J., 1 Jan 2019, China Branding: Cases from Zhejiang. Palgrave Macmillan, p. 31-43 13 p.Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review