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China branding: Cases from zhejiang
Martin J. Liu
,
Jun Luo
Department of Entrepreneurship, Marketing and Management Systems
Research output
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Book/Report
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Book
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peer-review
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Business & Economics
Branding
100%
China
53%
Place Branding
47%
Branding Strategy
42%
Domestic Market
33%
Manufacturing
32%
International Markets
32%
Manufacturing Firms
29%
Government
20%
Industry
12%