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Dr Yi Wang
Associate Professor in Marketing
Department of Entrepreneurship, Marketing and Management Systems
Email
Yi.WANG
nottingham.edu
cn
h-index
593
Scopus Citations
10
h-index
Calculated based on number of publications stored in Pure and citations from Scopus
2008
2024
Research activity per year
Overview
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Network
Projects
(4)
Research output
(23)
Prizes
(2)
Supervised Work
(1)
Fingerprint
Dive into the research topics where Yi Wang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Keyphrases
Aesthetic Value
11%
Belt Road Initiative
13%
China
54%
China Rural
23%
Chinese Case
17%
Chinese philosophy
11%
Chinese Tourism
11%
City Branding
11%
Development Priorities
11%
Effective Approach
12%
Electronic Word-of-mouth
11%
Entrepreneurs
11%
Family Identity
11%
Governance Perspectives
11%
Hangzhou
23%
Heritage Protection
11%
Heritage Tourism
11%
Holidays
11%
Institutional Interaction
11%
Luting
11%
Mobile Innovation
11%
Mobile Marketing
11%
National Park
11%
Ningbo
11%
Ningbo City
11%
Online Reviews
11%
Political Economy
11%
Political Economy of Tourism
11%
Political Governance
11%
Pro-environmental
12%
Pro-environmental Behavior
17%
Public Diplomacy
17%
Rural China
25%
Rural Development
17%
Rural Governance
11%
Rural Tourism
31%
Social Media
33%
Sustainable Tourism
14%
Tourism
21%
Tourism Development
36%
Tourism Industry
11%
Tourism Planning
11%
Tourists
30%
Travel Decision
11%
Travellers
11%
User-generated Content
12%
Wuling
11%
Yuan China
11%
Zhangjiajie
11%
Zhejiang
11%
Social Sciences
Belt and Road Initiative
14%
Brand Image
5%
Case Study
50%
China
100%
China
5%
Chinese
34%
Co-Creation
8%
Communication Channel
8%
Consumers
13%
COVID 19 Epidemic
11%
COVID-19
8%
Decision Making
32%
Economic Value
11%
Ecotourism
18%
Electronic Word of Mouth
11%
Emotions
11%
Entrepreneurship
11%
Envy
5%
Grounded Theory
5%
Hegemony
5%
Ideologies
5%
In-Depth Interview
16%
International Relation
5%
Legislation
5%
Lockdown
8%
Marketing Research
8%
Marketing Strategy
8%
National Parks
11%
Policy Community
5%
Policy Making
5%
Pro-Environmental Behavior
17%
Quality of Life
5%
Rural Areas
12%
Rural Development
15%
Rural Development
5%
Social Behavior
7%
Social Media
20%
Social Norms
8%
Soft Power
5%
Stakeholder Approach
5%
Sustainable Development
8%
Tibetan
7%
Tourism Industry
20%
Tourist Perception
5%
Transformational Leadership
5%
