Projects per year
Personal profile
Personal profile
Yi was Research Fellow of Tourism at Sheffield Hallam University (UK) for four years prior to joining the University of Nottingham Ningbo China. Her research focuses on tourism policy-making, cultural tourism interpretation, and sustainable tourism planning. She received her PhD in Sheffield Hallam University in the area of “Tourism Policy Networks and Tourism Development in China” and is awarded “Overseas Research Scholarship” by the Higher Education Funding Council of Britain. Recently, she is appointed as “Chinese Abstract Editor” for Journal of Sustainable Tourism, which has an ABS one star rating. Yi is also working actively in international conferences. She has organised a few international conferences, and is participated as Scientific Committee Member for many conferences.
Teaching
Undergraduate
- Consumers and Markets
Postgraduate
- New Products and Services Development and Management
- Module Convener for Dissertation and Projects
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Network
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Projects
- 3 Finished
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Approaches to improve urban eco-environment quality in Ningbo
1/12/17 → 31/12/19
Project: Government Funded Projects › Vertical-Ningbo Municipal Government Funded Projects
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Thirteen Five Tourism Plan for Haishu District, Ningbo
24/04/17 → 31/12/19
Project: Government Funded Projects › Vertical-Ningbo Municipal Government Funded Projects
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Ningbo City International Branding Research
2/01/17 → 31/12/19
Project: Government Funded Projects › Vertical-Ningbo Municipal Government Funded Projects
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Family Identity Bundles and Holiday Decision Making
Wang, Y. & Li, M., Mar 2021, In: Journal of Travel Research. 60, 3, p. 486-502 17 p.Research output: Journal Publication › Article › peer-review
7 Citations (Scopus) -
Ningbo city branding and public diplomacy under the belt and road initiative in China
Zhang, S. I., Wang, Y., Liu, N. X. & Loo, Y. M., Jun 2021, In: Place Branding and Public Diplomacy. 17, 2, p. 127-139 13 p.Research output: Journal Publication › Article › peer-review
1 Citation (Scopus) -
Public diplomacy strategies represented domestically through ports along the twenty-first century maritime silk road: A case study of Ningbo Zhoushan Port
Liu, N. X., Wang, Y. & Shi, D., 17 Jun 2021, Chinese News Discourse: From Perspectives of Communication, Linguistics and Pedagogy. Taylor and Francis, p. 23-42 20 p.Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review
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Social media activation of pro-environmental personal norms: an exploration of informational, normative and emotional linkages to personal norm activation
HAN, W., Wang, Y. & Scott, M., 24 Jul 2021, In: Journal of Travel and Tourism Marketing. 38, 6, p. 568-581 14 p.Research output: Journal Publication › Article › peer-review
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Institutional interaction and decision making in China's rural development
Wang, Y., May 2020, In: Journal of Rural Studies. 76, p. 111-119 9 p.Research output: Journal Publication › Article › peer-review
8 Citations (Scopus)