Projects per year
Personal profile
Personal profile
Yi was Lecturer of Tourism at Sheffield Hallam University (UK) for four years prior to joining the University of Nottingham Ningbo China. Her research focuses on tourism policy-making, cultural tourism interpretation, and sustainable tourism planning. She received her PhD in Sheffield Hallam University in the area of “Tourism Policy Networks and Tourism Development in China” and is awarded “Overseas Research Scholarship” by the Higher Education Funding Council of Britain. She has published widely in the area of rural tourism, family travel as well as social networks.
Teaching
Undergraduate
- Marketing Services
Postgraduate
- New Products and Services Development and Management
Person Types
- Staff
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 4 Finished
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Approaches to improve urban eco-environment quality in Ningbo
Wang, Y. (PI)
1/12/17 → 31/12/19
Project: Government Funded Projects › Vertical-Ningbo Municipal/Departmental Government (市厅局级) Funded Projects
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Thirteen Five Tourism Plan for Haishu District, Ningbo
Wang, Y. (PI)
24/04/17 → 31/12/19
Project: Government Funded Projects › Vertical-Ningbo Municipal/Departmental Government (市厅局级) Funded Projects
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Ningbo City International Branding Research
Wang, Y. (PI)
2/01/17 → 31/12/19
Project: Government Funded Projects › Vertical-Ningbo Municipal/Departmental Government (市厅局级) Funded Projects
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Research on sustainable tourism strategy countermeasures based on economic transformation and ecological construction
Wang, Y. (PI)
Ningbo Science and Technology Bureau
1/09/14 → 31/08/15
Project: Government Funded Projects › Vertical-Ningbo Municipal/Departmental Government (市厅局级) Funded Projects
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Boosting travel desire through secure attachment: examining travel influencers’ impact via attachment and social comparison theories
Xu, J., Wang, Y. & Jiang, Y., 2025, In: Journal of Travel and Tourism Marketing. 42, 2, p. 161-177 17 p.Research output: Journal Publication › Article › peer-review
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Rural B&B entrepreneurs’ lifestyle pursuits and rural resilience
Lin, L., Li, M., Wang, Y., Jiang, Y. & Zhu, F., Oct 2024, In: International Journal of Hospitality Management. 123, 103920.Research output: Journal Publication › Article › peer-review
Open Access -
Social networks, network interaction and resilience of B&Bs in rural China
Wang, Y., Jiang, Y., Geng, B., Yan, Z. & Wang, X., 30 Jan 2024, In: International Journal of Contemporary Hospitality Management. 36, 2, p. 400-421 22 p.Research output: Journal Publication › Article › peer-review
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How do social media tourist images influence destination attitudes? Effects of social comparison and envy
xu, J., Wang, Y. & Jiang, Y., 2023, In: Journal of Travel and Tourism Marketing. 40, 4, p. 310-325Research output: Journal Publication › Article › peer-review
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Mobile marketing and innovation in tourism industry
Wang, Y., Jiang, Y. & LYU, C., 2023, (Accepted/In press) Mobile Marketing. Singapore: SpringerResearch output: Chapter in Book/Conference proceeding › Book Chapter › peer-review
Prizes
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Merit Prize of 7th Yinzhou District Excellent Achievements in Philosophy and Social Science
Wang, Y. (Recipient) & Jiang, Y. (Recipient), Dec 2023
Prize
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Third Prize of Yinzhou District Excellent Achievements in Philosophy and Social Science
Wang, Y. (Recipient), 29 Sept 2022
Prize
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