Skip to main navigation
Skip to search
Skip to main content
University of Nottingham Ningbo China Home
Home
Profiles
Research units
Research output
Projects
Prizes
Activities
Press/Media
Impacts
Student theses
Search by expertise, name or affiliation
View Scopus Profile
Dr Yi Wang
Associate Professor in Marketing
Department of Entrepreneurship, Marketing and Management Systems
Email
Yi.WANG
nottingham.edu
cn
h-index
590
Scopus Citations
10
h-index
Calculated based on number of publications stored in Pure and citations from Scopus
2008
2024
Research activity per year
Overview
Fingerprint
Network
Projects
(4)
Research output
(23)
Prizes
(2)
Supervised Work
(1)
Fingerprint
Dive into the research topics where Yi Wang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Sort by
Weight
Alphabetically
Keyphrases
China
54%
Tourism Development
36%
Social Media
33%
Rural Tourism
31%
Tourists
30%
Rural China
25%
China Rural
23%
Hangzhou
23%
Tourism
21%
Chinese Case
17%
Rural Development
17%
Public Diplomacy
17%
Pro-environmental Behavior
17%
Sustainable Tourism
14%
Belt Road Initiative
13%
Effective Approach
12%
User-generated Content
12%
Pro-environmental
12%
Political Economy
11%
Political Governance
11%
Heritage Tourism
11%
Heritage Protection
11%
Governance Perspectives
11%
Entrepreneurs
11%
Rural Governance
11%
Institutional Interaction
11%
Luting
11%
Tourism Planning
11%
Yuan China
11%
Political Economy of Tourism
11%
Zhangjiajie
11%
Zhejiang
11%
National Park
11%
Wuling
11%
Online Reviews
11%
Travel Decision
11%
Electronic Word-of-mouth
11%
Development Priorities
11%
Mobile Innovation
11%
Chinese Tourism
11%
Chinese philosophy
11%
Ningbo
11%
City Branding
11%
Ningbo City
11%
Aesthetic Value
11%
Holidays
11%
Family Identity
11%
Mobile Marketing
11%
Tourism Industry
11%
Travellers
11%
Social Sciences
China
100%
Case Study
50%
Chinese
34%
Decision Making
32%
Social Media
20%
Tourism Industry
20%
Ecotourism
18%
Pro-Environmental Behavior
17%
In-Depth Interview
16%
Rural Development
15%
Belt and Road Initiative
14%
Consumers
13%
Rural Areas
12%
COVID 19 Epidemic
11%
Entrepreneurship
11%
National Parks
11%
Electronic Word of Mouth
11%
Emotions
11%
Economic Value
11%
Co-Creation
8%
COVID-19
8%
Marketing Strategy
8%
Lockdown
8%
Marketing Research
8%
Communication Channel
8%
Sustainable Development
8%
Social Norms
8%
Tibetan
7%
Social Behavior
7%
Hegemony
5%
Policy Community
5%
Policy Making
5%
Tourist Perception
5%
Legislation
5%
Transformational Leadership
5%
Soft Power
5%
International Relation
5%
Brand Image
5%
Envy
5%
Stakeholder Approach
5%
Grounded Theory
5%
China
5%
Rural Development
5%
Quality of Life
5%
Ideologies
5%
