Projects per year
Personal profile
Research Interests
Dr. Yangyang Jiang’s research interests lie in service marketing, digital transformation, sustainable development, and customer experience management.
Personal profile
Dr. Yangyang Jiang is an Associate Professor in Marketing at Nottingham University Business School China, University of Nottingham Ningbo China and a Fellow of the Higher Education Academy. She did a Bachelor’s Degree and a Master’s Degree from Renmin University of China and earned her Ph.D. at Monash University, Australia. She is ranked among the World's Top 2% of Most-cited Scientists in 2023, and is the recipient of the Zhejiang Provincial Philosophy and Social Sciences Outstanding Achievement Award and the Outstanding Research Supervisor Award. Her academic works have appeared in the Annals of Tourism Research, Journal of Travel Research, Technological Forecasting and Social Change, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of Business Research, European Journal of Marketing, and Journal of Rural Studies, among others. Apart from working for multiple Fortune Global 500 companies in marketing and management-related functions before joining academia, Dr. Jiang worked for the Olympic Partner’s Global Hospitality Program at four Olympic Games in China, Canada, UK, and Brazil.
Teaching
- Digital Marketing
- Brand Management
Person Types
- Staff
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Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Examining the pathways and mechanisms of digital servitization in Zhejiang manufacturing firms
Jiang, Y. (PI) & Makam, S. B. (CoI)
1/01/22 → 31/12/23
Project: Government Funded Projects › Vertical-Zhejiang Provincial Government Funded Projects
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Research on application scenarios of Ningbo sci-tech innovation digital reform
Jiang, Y. (PI) & Makam, S. B. (CoI)
30/11/21 → 30/11/22
Project: Government Funded Projects › Vertical-Ningbo Municipal Government Funded Projects
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A contingency-based approach to service robot design: Role of robot capabilities and personalities
Balaji, M. S., Sharma, P., Jiang, Y., Zhang, X., Walsh, S. T., Behl, A. & Jain, K., Apr 2024, In: Technological Forecasting and Social Change. 201, 123257.Research output: Journal Publication › Article › peer-review
Open Access2 Citations (Scopus) -
Charting the future of digital servitization using CIMO framework
Zhang, X., Balaji, M. S. & Jiang, Y., 2024, (Accepted/In press) In: International Studies of Management and Organization.Research output: Journal Publication › Review article › peer-review
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Cultivating initial trust in ghost kitchens: A mixed-methods investigation of antecedents and consequences
Jiang, Y., Balaji, M. S. & Lyu, C., May 2024, In: International Journal of Hospitality Management. 119, 103727.Research output: Journal Publication › Article › peer-review
Open Access2 Citations (Scopus) -
Embracing green: antecedents of Generation Z tourists’ pro-environmental behaviour in national parks
Jiang, Y., Lyu, C. & Lu, S., 3 Jun 2024, (Published Online) In: Journal of Ecotourism.Research output: Journal Publication › Article › peer-review
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Exploring perceptions of travel-eligible individuals with dementia and hotel operators
Wen, J., Zheng, D., Jiang, Y., Hou, H., Phau, I. & Wang, W., 2024, In: Anatolia. 35, 3, p. 553-565 13 p.Research output: Journal Publication › Article › peer-review
Open Access1 Citation (Scopus)
Prizes
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Merit Prize of 7th Yinzhou District Excellent Achievements in Philosophy and Social Science
Wang, Y. (Recipient) & Jiang, Y. (Recipient), Dec 2023
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Merit Prize of Yinzhou District Excellent Achievements in Philosophy and Social Science
Jiang, Y. (Recipient), 29 Sept 2022
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Third prize of 7th Yinzhou District Excellent Achievements in Philosophy and Social Science
Jiang, Y. (Recipient), Dec 2023
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Third Prize of Yinzhou District Excellent Achievements in Philosophy and Social Science
Makam, S. B. (Recipient) & Jiang, Y. (Recipient), 29 Sept 2022
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Youth prize for the 22nd Zhejiang Excellent Achievement Award of Philosophy and Social Sciences
Jiang, Y. (Recipient), 20 Dec 2023
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