Skip to main navigation
Skip to search
Skip to main content
University of Nottingham Ningbo China Home
Home
Profiles
Research units
Research output
Projects
Prizes
Activities
Press/Media
Impacts
Student theses
Search by expertise, name or affiliation
View Scopus Profile
Dr Jun Luo
Associate Professor in Marketing and Entrepreneurship
Department of Entrepreneurship, Marketing and Management Systems
Zhejiang Provincial Branding Academy
Email
Maria.Luo
nottingham.edu
cn
h-index
638
Scopus Citations
12
h-index
Calculated based on number of publications stored in Pure and citations from Scopus
2014
2024
Research activity per year
Overview
Fingerprint
Network
Projects
(2)
Research output
(29)
Prizes
(2)
Similar Profiles
(2)
Supervised Work
(1)
Fingerprint
Dive into the research topics where Jun Luo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Sort by
Weight
Alphabetically
Keyphrases
China
100%
Mediating Role
38%
Business-to-business Markets
35%
Guanxi
35%
Green Supply Chain Integration
35%
Managerial Implications
35%
Digital Innovation
32%
Social Media
27%
Product Recommendation
26%
Buyer-seller Relationships
21%
Social Media Engagement
19%
Platform-Based
17%
Business-to-business
17%
Resource Orchestration
17%
Brand Image
17%
Identity Association
17%
Brand Extension
17%
Brand Identity
17%
Higher Education Branding
17%
Image Association
17%
Marketing Discipline
17%
Electronic Word-of-mouth
17%
Role of Social Media
17%
Supplier Attractiveness
17%
Future Research Agenda
17%
Enterprise Sustainability
17%
Theory Development
17%
Destination Brand
17%
Regulatory Fit
17%
Chinese Millennials
17%
Brand Value
17%
Luxury Consumption
17%
Limited Attention
17%
Healthcare Supply Chain
17%
Zhejiang
17%
Social Enterprise
17%
Radio Frequency Identification
17%
Chinese Consumers
17%
Decision-making Process
17%
Extant Literature
17%
Marketing Theory
17%
Hybridity
17%
Digital Resources
17%
Marketing Literature
17%
Click-through
17%
Online Retailer
14%
Competitive Environment
14%
Volume Uncertainty
14%
Asset Specificity
14%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
14%
Social Sciences
China
86%
Social Media
53%
Chinese
46%
Supply Chain Management
42%
Guanxi
35%
New Venture
30%
Digital Innovation
26%
Media Use
22%
Buyer-Seller Relationship
21%
Brand Image
17%
Theory Development
17%
Decision-Making Process
17%
Marketing Theory
17%
Millennials
17%
Luxuries
17%
Case Study
15%
Psychology
14%
Business Relationship
14%
Congruence
11%
Organisational Resilience
11%
USA
11%
Wellbeing
10%
In-Depth Interview
9%
Consumers
8%
Service Innovation
8%
Services Management
8%
Confucianism
8%
Mindfulness
8%
Research Focus
8%
Professional Occupations
8%
Strategy Implementation
8%
Aggression
8%
Generation Z
8%
Scientific Innovations
8%
Electronic Word of Mouth
8%
Consumer Behavior
8%
Advocacy
8%
Institutionalization
8%
Structural Equation Modeling
7%
Digital Entrepreneurship
5%
Artificial Intelligence
5%
Digitization
5%
Digital Business
5%
Information Systems
5%
Self-Image
5%
Industrial Sector
5%
Supply Chain Relationship
5%
Semi-Structured Interview
5%
