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Personal profile

Personal profile

Hui Cheng is an Associate Professor at Zhejiang University of Finance and Economics Dongfang College. Also, he is a PhD candidate at the University of Nottingham Ningbo China, receiving full scholarships from UNNC and ZJUNB.

His research in ‘Museum Cultural Creativity’ beginning in 2011 has produced 20+ serial products for museums and 20+ publications, including a monograph. He has secured over RMB 320 thousand in funding from various bodies.

At Present, he is a peer reviewer of several SSCI journals, including:

  • Humanities & Social Sciences Communications (SSCI Q1, Top)
  • Journal of Retailing and Consumer Services (SSCI Q1)

Research Interests

His research interests are in the realm of museum cultural creativity, including:

  • Design Methodology Research
  • Design Governance Research
  • Product Design Practice

Currently, he is heading into the research of creativity model construction for museum creative product design using the methodologies from human factor study.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

PhD, UNNC-ZJU Joint Doctoral Training Program

11 Sept 202130 Aug 2025

Master, Design and Art, Zhejiang Sci-Tech University

1 Sept 201130 Jun 2015

Bachelor, Software Engineering, Hangzhou Dianzi University

1 Sept 200730 Jun 2011

External positions

Associate Professor, Zhejiang University of Finance and Economics Dongfang College

1 Jan 2023 → …

Committe Member, 中国民主同盟浙江省委员会文化专门委员会

Aug 2022 → …


  • Design Science
  • Computer Science and Engineering

Person Types

  • Students


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Collaborations and top research areas from the last five years

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