博物馆文创产业研究的现状、问题与方向

The work aims to clarify the actuality of museum cultural creative industry and the problems that the industry faces. By attending to museum industry expositions and using market survey methods such as observation, interview, network search and statistical analysis, the development route of museum cultural creative industry was tracked. And by sorting the collected samples, the problems that the industry faces were clear. Although the industry has achieved goals in the aspects of series development, authorization mechanism, packaging design, experience design, product category and commodity marketing, however, homogenization, unbalanced regional development, low commercialization are the main problems that the industry faces. To solve them, the article put forward three corresponding suggestions as the response to these topics.