What influences the dissemination of online rumor messages: Message Features and Topic-congruence

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

2 Citations (Scopus)

Abstract

Social media enhances information exchange efficiency, yet it also facilitates the dissemination of rumors which can cause harmful consequences for companies and the society. Previous research mainly focuses on identifying online rumor messages and examining individual rumoring behavior; however, little is known about what makes some online rumor messages disseminate more than others. In this study, the effects of rumor topic-congruence and rumor message features, including cognitive appeals (i.e. information unambiguity) and affective appeals (i.e. emotional words and imagery words), on online rumor message dissemination are examined. To test the hypotheses, data were collected from Twitter and labelled via sentiment analysis and manual coding. This study contributes to previous literature by extending the conceptualization of information ambiguity and understanding how rumor topic-congruence moderates the effects of cognitive appeals and affective appeals on rumor message dissemination.

Original languageEnglish
Title of host publication40th International Conference on Information Systems, ICIS 2019
PublisherAssociation for Information Systems
ISBN (Electronic)9780996683197
Publication statusPublished - 2019
Event40th International Conference on Information Systems, ICIS 2019 - Munich, Germany
Duration: 15 Dec 201918 Dec 2019

Publication series

Name40th International Conference on Information Systems, ICIS 2019

Conference

Conference40th International Conference on Information Systems, ICIS 2019
Country/TerritoryGermany
CityMunich
Period15/12/1918/12/19

Keywords

  • Emotion
  • Information Ambiguity
  • Rumor
  • Schemas Theory
  • Social Media

ASJC Scopus subject areas

  • Computer Science Applications
  • Information Systems

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