What encourages purchase of virtual gifts in live streaming: Cognitive absorption, social experience and technological environment

Zhengzhi Guan, Fangfang Hou, Boying Li, Alain Yee Loong Chong, Chee Wei Phang

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

4 Citations (Scopus)

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Engineering & Materials Science