What drives people to purchase virtual gifts in live streaming? The mediating role of flow

Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee Loong Chong

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

26 Citations (Scopus)
7 Downloads (Pure)

Fingerprint

Dive into the research topics of 'What drives people to purchase virtual gifts in live streaming? The mediating role of flow'. Together they form a unique fingerprint.

Engineering & Materials Science