Understanding trust in ms-commerce: The roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust

Lai Ying Leong; Teck Soon Hew; Keng Boon Ooi; Alain Yee Loong Chong; Voon Hsien Lee

doi:10.1016/j.im.2020.103416

Understanding trust in ms-commerce: The roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust

Lai Ying Leong, Teck Soon Hew, Keng Boon Ooi, Alain Yee Loong Chong, Voon Hsien Lee

Research output: Journal Publication › Article › peer-review

41 Citations (Scopus)

Abstract

This paper examines what influences trust in mobile social commerce environment. Drawing on trust-based acceptance model (i.e. cognitive and emotional trust) and online review features (i.e. profile photo, linguistic style, and reported experience), we examine how these factors affect trust in mobile social commerce. Hypotheses were tested using survey data. The results of our model showed that there are significant influences of profile photo, reported experience, cognitive, and emotional trust towards trust in ms-commerce. This work contributes to existing literature by examining the roles of previous trust in mobile payments and online reviews on trust in mobile social commerce.

Original language	English
Article number	103416
Journal	Information and Management
Volume	58
Issue number	2
DOIs	https://doi.org/10.1016/j.im.2020.103416
Publication status	Published - Mar 2021

Keywords

Linguistic style
Mobile social commerce
Profile photo
Trust
Trust transference theory
Trust-based acceptance model

ASJC Scopus subject areas

Management Information Systems
Information Systems
Information Systems and Management

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10.1016/j.im.2020.103416

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title = "Understanding trust in ms-commerce: The roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust",

abstract = "This paper examines what influences trust in mobile social commerce environment. Drawing on trust-based acceptance model (i.e. cognitive and emotional trust) and online review features (i.e. profile photo, linguistic style, and reported experience), we examine how these factors affect trust in mobile social commerce. Hypotheses were tested using survey data. The results of our model showed that there are significant influences of profile photo, reported experience, cognitive, and emotional trust towards trust in ms-commerce. This work contributes to existing literature by examining the roles of previous trust in mobile payments and online reviews on trust in mobile social commerce.",

keywords = "Linguistic style, Mobile social commerce, Profile photo, Trust, Trust transference theory, Trust-based acceptance model",

author = "Leong, {Lai Ying} and Hew, {Teck Soon} and Ooi, {Keng Boon} and Chong, {Alain Yee Loong} and Lee, {Voon Hsien}",

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AU - Hew, Teck Soon

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AU - Chong, Alain Yee Loong

AU - Lee, Voon Hsien

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KW - Profile photo

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KW - Trust transference theory

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Understanding trust in ms-commerce: The roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust

Abstract

Keywords

ASJC Scopus subject areas

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