The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis

Fangfang Hou, Boying Li, Zhengzhi Guan, Alain Yee Loong Chong, Chee Wei Phang

Research output: Journal Publication › Article › peer-review

1 Citation (Scopus)
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Keyphrases

Social Sciences

Computer Science

Psychology