Testing the Global and Regional Strategies of Multinational Enterprises

Lei Li, Dan Li

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review

10 Citations (Scopus)


This study compares U.S. firm international strategies between two starkly different industries. We find that firms are more inclined to adopt global strategies in the integrated global industry than in the multidomestic industry. The global strategy does not seem to be effective unless a firm possesses substantial intangible assets. R&D-based intangible assets play a more significant role than marketing-based intangible assets in both the integrated global industry and (to a lesser extent) the multidomestic industry. Additionally, internationalization pace has a positive direct impact, and a negative interaction effect with the global strategy on firm performance in the integrated global industry.

Original languageEnglish
Title of host publicationRegional Aspects of Multinationality and Performance
EditorsAlan Rugman
Number of pages34
Publication statusPublished - 2007
Externally publishedYes

Publication series

NameResearch in Global Strategic Management
ISSN (Print)1064-4857

ASJC Scopus subject areas

  • Business and International Management


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