Port city on the maritime silk road: Ningbo’s city branding under the theme of intellectuals

Keyphrases

• Brand Strategy 50%
• City Branding 100%
• City Branding Strategies 50%
• Esteem 50%
• Global Cities 50%
• Historical Heritage 50%
• Intellectual Progress 50%
• Letting 50%
• Maritime Silk Road 100%
• Municipal Government 50%
• Ningbo 100%
• Ningbo City 50%
• Politicians 50%
• Port City 100%
• Southern China 50%
• Specific Content 50%
• Structured Interview 50%

Social Sciences

• China 20%
• Intelligentsia 100%
• Municipal Government 20%
• Semi-Structured Interview 20%
• World City 20%