Place umbrella branding and the provision of quality: A case study of the “zhejiangmade” brand

Shengjing Yu, Martin J. Liu, Dandan Ye

    Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review

    Original languageEnglish
    Title of host publicationChina Branding
    Subtitle of host publicationCases from Zhejiang
    PublisherPalgrave Macmillan
    Number of pages13
    ISBN (Electronic)9789811393181
    ISBN (Print)9789811393174
    Publication statusPublished - 1 Jan 2019

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance (all)
    • Business, Management and Accounting (all)

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