Place umbrella branding and the provision of quality: A case study of the “zhejiangmade” brand

Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

Original language	English
Title of host publication	China Branding
Subtitle of host publication	Cases from Zhejiang
Publisher	Palgrave Macmillan
Pages	1-13
Number of pages	13
ISBN (Electronic)	9789811393181
ISBN (Print)	9789811393174
DOIs	https://doi.org/10.1007/978-981-13-9318-1_1
Publication status	Published - 1 Jan 2019

ASJC Scopus subject areas

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title = "Place umbrella branding and the provision of quality: A case study of the “zhejiangmade” brand",

author = "Shengjing Yu and Liu, {Martin J.} and Dandan Ye",

year = "2019",

month = jan,

day = "1",

doi = "10.1007/978-981-13-9318-1_1",

language = "English",

isbn = "9789811393174",

pages = "1--13",

booktitle = "China Branding",

publisher = "Palgrave Macmillan",

}

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T2 - A case study of the “zhejiangmade” brand

AU - Yu, Shengjing

AU - Liu, Martin J.

AU - Ye, Dandan

PY - 2019/1/1

Y1 - 2019/1/1

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U2 - 10.1007/978-981-13-9318-1_1

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SN - 9789811393174

SP - 1

EP - 13

BT - China Branding

PB - Palgrave Macmillan

ER -