Persuasive electronic word-of-mouth messages in social media

Shasha Teng, Kok Wei Khong, Alain Yee Loong Chong, Binshan Lin

    Research output: Journal Publication › Article › peer-review

    63 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'Persuasive electronic word-of-mouth messages in social media'. Together they form a unique fingerprint.

    Social Sciences

    Engineering & Materials Science