Nanoinfluencer marketing: How message features affect credibility and behavioral intentions

Keyphrases

• Behavioral Intention 100%
• Consumer Behavioral Intention 50%
• Influencer Marketing 50%
• Message Credibility 100%
• Message Features 100%
• Message Valence 100%
• Persuade 50%
• Service Provider 100%
• Social Media Platforms 50%

Social Sciences

• Consumer Affect 50%
• Influencer Marketing 50%
• Media Platform 50%
• Service Provider 100%
• Social Media 50%

Computer Science

• Behavioral Intention 100%
• Provider Service 66%
• Social Medium Platform 33%