Mobile commerce usage activities: The roles of demographic and motivation variables

Alain Yee Loong Chong

doi:10.1016/j.techfore.2012.12.011

Mobile commerce usage activities: The roles of demographic and motivation variables

Alain Yee Loong Chong

Research output: Journal Publication › Article › peer-review

142 Citations (Scopus)

Abstract

This research examines the relationships between demographic and motivation variables with m-commerce usage activities. Data was collected from 517 Chinese respondents, and hierarchical regression analysis was employed to test the research model. The results showed that age and educational level have significant relationships with m-commerce usage activities. However, these relationships vary between content delivery, transactions, location-based services, and entertainment activities. Intrinsic and extrinsic motivation are both important variables in determining m-commerce usage activities. The results from this study will be useful for m-commerce companies in formulating appropriate marketing strategies, as well as developing applications that will attract more users.

Original language	English
Pages (from-to)	1350-1359
Number of pages	10
Journal	Technological Forecasting and Social Change
Volume	80
Issue number	7
DOIs	https://doi.org/10.1016/j.techfore.2012.12.011
Publication status	Published - Sept 2013

Keywords

Consumer behavior
Demographic variable
Extrinsic motivations
Hierarchical regression analysis
Intrinsic motivations
M-commerce

ASJC Scopus subject areas

Business and International Management
Applied Psychology
Management of Technology and Innovation

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.techfore.2012.12.011

Cite this

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title = "Mobile commerce usage activities: The roles of demographic and motivation variables",

abstract = "This research examines the relationships between demographic and motivation variables with m-commerce usage activities. Data was collected from 517 Chinese respondents, and hierarchical regression analysis was employed to test the research model. The results showed that age and educational level have significant relationships with m-commerce usage activities. However, these relationships vary between content delivery, transactions, location-based services, and entertainment activities. Intrinsic and extrinsic motivation are both important variables in determining m-commerce usage activities. The results from this study will be useful for m-commerce companies in formulating appropriate marketing strategies, as well as developing applications that will attract more users.",

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AB - This research examines the relationships between demographic and motivation variables with m-commerce usage activities. Data was collected from 517 Chinese respondents, and hierarchical regression analysis was employed to test the research model. The results showed that age and educational level have significant relationships with m-commerce usage activities. However, these relationships vary between content delivery, transactions, location-based services, and entertainment activities. Intrinsic and extrinsic motivation are both important variables in determining m-commerce usage activities. The results from this study will be useful for m-commerce companies in formulating appropriate marketing strategies, as well as developing applications that will attract more users.

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KW - Extrinsic motivations

KW - Hierarchical regression analysis

KW - Intrinsic motivations

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ER -

Mobile commerce usage activities: The roles of demographic and motivation variables

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

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