Mobile commerce usage activities: The roles of demographic and motivation variables

Research output: Journal PublicationArticlepeer-review

117 Citations (Scopus)

Abstract

This research examines the relationships between demographic and motivation variables with m-commerce usage activities. Data was collected from 517 Chinese respondents, and hierarchical regression analysis was employed to test the research model. The results showed that age and educational level have significant relationships with m-commerce usage activities. However, these relationships vary between content delivery, transactions, location-based services, and entertainment activities. Intrinsic and extrinsic motivation are both important variables in determining m-commerce usage activities. The results from this study will be useful for m-commerce companies in formulating appropriate marketing strategies, as well as developing applications that will attract more users.

Original languageEnglish
Pages (from-to)1350-1359
Number of pages10
JournalTechnological Forecasting and Social Change
Volume80
Issue number7
DOIs
Publication statusPublished - Sep 2013
Externally publishedYes

Keywords

  • Consumer behavior
  • Demographic variable
  • Extrinsic motivations
  • Hierarchical regression analysis
  • Intrinsic motivations
  • M-commerce

ASJC Scopus subject areas

  • Business and International Management
  • Applied Psychology
  • Management of Technology and Innovation

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