Insights on Metrics’ Correlation of Creativity Assessment for Museum Cultural and Creative Product Design

Hui Cheng, Shijian Luo, Bingjian Liu, Liang Xia, Jing Xie, Xiao Qiu

    Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review

    1 Citation (Scopus)


    The museum’s cultural and creative industries face some problems in the product aspect. The dominant issues are the phenomenon of product homogenisation and the shortage of creativity in the product. Herein, several questions underlie this phenomenon and problem: (1) What does cultural creativity mean when referring to museum cultural and creative products? (2) What measurements can we take to evaluate creativity? and (3) Can we calculate an overall creativity score for museum cultural and creative products to guide design decisions? Unfortunately, after reading the literature, few answers have been discovered. We explored as many potential metrics and models as possible in this realm of creativity research, highlighted some potentials and invited 224 participants to verify through a survey using 5-point Likert Scales. From the survey results (Cronbach α = 0.95), we found: (1) There are gender and experience differences in the measurement of creativity; (2) The products with high creativity share the same order of six metrics; thus, there may be a “recipe” for improving product creativity; (3) In cases of high creativity product, Emotion is the leading dimension; thus, this dimension may be dominant in creativity assessment; (4) Novelty is not predominant in the sample assessment, and this phenomenon may happen in other museum’s cultural and creative products; (5) Usefulness is easily influenced by other factors, which may include the preferences and interests of customers; (6) Importance ranks the last in all dimensions among all products and this may be caused by the fact that we used products with the same function.

    Original languageEnglish
    Title of host publicationHCI International 2023 Posters - 25th International Conference on Human-Computer Interaction, HCII 2023, Proceedings
    EditorsConstantine Stephanidis, Margherita Antona, Stavroula Ntoa, Gavriel Salvendy
    PublisherSpringer Science and Business Media Deutschland GmbH
    Number of pages9
    ISBN (Electronic)978-3-031-35998-9
    ISBN (Print)9783031359972
    Publication statusPublished - 2023
    Event25th International Conference on Human-Computer Interaction, HCII 2023 - Copenhagen, Denmark
    Duration: 23 Jul 202328 Jul 2023

    Publication series

    NameCommunications in Computer and Information Science
    Volume1834 CCIS
    ISSN (Print)1865-0929
    ISSN (Electronic)1865-0937


    Conference25th International Conference on Human-Computer Interaction, HCII 2023


    • Creativity Assessment
    • Museum Culture and Creativity
    • Product Design

    ASJC Scopus subject areas

    • General Computer Science
    • General Mathematics


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