Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption

Payal S. Kapoor, M. S. Balaji, Yangyang Jiang

Research output: Journal PublicationArticlepeer-review

14 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption'. Together they form a unique fingerprint.

Business & Economics