Disentangling the effects of narrative and statistical evidence on donations in charitable crowdfunding: A narrative persuasion perspective

Zhengzhi GUAN, Boying Li, Alain Yee Loong Chong, Fangfang HOU, Zhao Cai, Eric T.K. Lim, Chee Wee Tan

Research output: Contribution to conferencePaperpeer-review

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Engineering & Materials Science