Keyphrases
Celebrity
20%
Content Generation
20%
Content Marketing
100%
Cross-sectional Regression
20%
Design Methodology
20%
E-commerce Platform
100%
Economic Value
60%
Electronic Commerce
100%
Fan Communities
20%
First Order Effects
40%
Interaction Behavior
20%
Internet Celebrity Economy
100%
Internet Celebrity Endorsement
100%
Lag behind
20%
Live Streaming
20%
Look-ahead Propensity Score Matching
20%
Marketer-generated Content
20%
Marketing Behavior
20%
Marketing Outcomes
20%
Marketing Practices
20%
Matching Techniques
20%
New Content
20%
Online Communities
20%
Panel Vector Autoregressive Model
20%
Retailers
20%
Sales Performance
40%
Second-order Effects
40%
Selection Bias
20%
Seller
20%
Social Media
20%
Social Media Communities
20%
Social Media Use
20%
User-generated Content
20%
Social Sciences
Consumers
33%
Economic Value
100%
Live Streaming
33%
Online Community
33%
Propensity Score
33%
Sales
100%
Social Media
66%
Economics, Econometrics and Finance
Propensity Score Matching
100%