Content marketing in e-commerce platforms in the internet celebrity economy

Keyphrases

• E-commerce Platform 100%
• Electronic Commerce 100%
• Internet Celebrity Endorsement 100%
• Content Marketing 100%
• Internet Celebrity Economy 100%
• Economic Value 60%
• Sales Performance 40%
• First Order Effects 40%
• Second-order Effects 40%
• Celebrity 20%
• Social Media 20%
• Panel Vector Autoregressive Model 20%
• Retailers 20%
• Lag behind 20%
• Design Methodology 20%
• Live Streaming 20%
• User-generated Content 20%
• Interaction Behavior 20%
• Social Media Use 20%
• Online Communities 20%
• Seller 20%
• Marketer-generated Content 20%
• Selection Bias 20%
• Cross-sectional Regression 20%
• Matching Techniques 20%
• Marketing Behavior 20%
• Marketing Outcomes 20%
• New Content 20%
• Fan Communities 20%
• Look-ahead Propensity Score Matching 20%
• Marketing Practices 20%
• Social Media Communities 20%
• Content Generation 20%

Social Sciences

• Sales 100%
• Economic Value 100%
• Social Media 66%
• Consumers 33%
• Online Community 33%
• Live Streaming 33%
• Propensity Score 33%

Economics, Econometrics and Finance

• Propensity Score Matching 100%