Branding in the context of globalization: A case study of baoxiniao

Lin Huang, Jun Luo, Luis D. Torres

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationChina Branding
Subtitle of host publicationCases from Zhejiang
PublisherPalgrave Macmillan
Pages15-29
Number of pages15
ISBN (Electronic)9789811393181
ISBN (Print)9789811393174
DOIs
Publication statusPublished - 1 Jan 2019

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • General Business,Management and Accounting

Cite this