Adoption of electronic commerce in China and Malaysia: A comparative study

Keng Boon Ooi, Jia Jia Sim, Alain Yee Loong Chong, Binshan Lin

Research output: Journal PublicationArticlepeer-review

4 Citations (Scopus)


This paper aims to study the factors affecting the adoption of e-commerce in both China and Malaysia. Data was analysed from 145 organisations in Malaysia and 80 organisations in China. The research model was tested using Structural Equation Modeling (SEM). The result shows that organisational readiness, innovation attributes and cultural factors were signifi cant in infl uencing the adoption of e-commerce in Chinese organisations. Both the organisational readiness and innovation attributes have significant influence on e-commerce adoption in Malaysian organisations. This study contributes to the existing e-commerce literature by developing and testing e-commerce adoption models in China and Malaysia. Such comparison of the Chinese and the Malaysian firms would be very useful for researchers to localise e-commerce strategy recommendations.

Original languageEnglish
Pages (from-to)221-241
Number of pages21
JournalElectronic Government
Issue number3
Publication statusPublished - Jul 2012


  • China
  • E-commerce
  • Malaysia
  • Structural Equation Modeling

ASJC Scopus subject areas

  • Public Administration
  • Computer Science Applications


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