初构品牌衍生品设计的理论路径模型: 东方影剧院品牌衍生品设计规划思考

Translated title of the contribution: Theory Construction of Path Model in Brand Derivative Design: Plans of Oriental Theater Brand Dreivative Design

Research output: Journal PublicationArticlepeer-review

Abstract

To construct the Theory of Path Model in Brand Derivative Design, this project explains the meanings and classification of Cultural Gift firstly.After analyzing the development of Line's derivative, this article comes up with a new method, which can be used in Brand Derivation Design, called Elements Creation.By combining with the analysis of Oriental Theater's Brand situation, this article also shows the Plans of Brand Derivative Development of Oriental Theater.
Translated title of the contributionTheory Construction of Path Model in Brand Derivative Design: Plans of Oriental Theater Brand Dreivative Design
Original languageChinese (Traditional)
Pages (from-to)114-116
Number of pages3
Journal设计
Volume267
Issue number12
Publication statusPublished - Jun 2017
Externally publishedYes

Keywords

  • Culture
  • Gift
  • Brand
  • Derivation

ASJC Scopus subject areas

  • Visual Arts and Performing Arts

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