Abstract
To construct the Theory of Path Model in Brand Derivative Design, this project explains the meanings and classification of Cultural Gift firstly.After analyzing the development of Line's derivative, this article comes up with a new method, which can be used in Brand Derivation Design, called Elements Creation.By combining with the analysis of Oriental Theater's Brand situation, this article also shows the Plans of Brand Derivative Development of Oriental Theater.
| Translated title of the contribution | Theory Construction of Path Model in Brand Derivative Design: Plans of Oriental Theater Brand Dreivative Design |
|---|---|
| Original language | Chinese (Traditional) |
| Pages (from-to) | 114-116 |
| Number of pages | 3 |
| Journal | 设计 |
| Volume | 267 |
| Issue number | 12 |
| Publication status | Published - Jun 2017 |
| Externally published | Yes |
Keywords
- Culture
- Gift
- Brand
- Derivation
ASJC Scopus subject areas
- Visual Arts and Performing Arts
