Dr Zhijing Zhu

Assistant Professor (Lecturer) in International Business and Strategy

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20162022

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Personal profile

Research Interests

Zhijing’s research focuses on innovation, firm and industry evolution, international strategy, and competitive strategy, particularly in the context of emerging economies.

Research Interests

  • Past
    • New-to-the-world innovations in China
  • Present & Future
    • Catch-up and innovations in emerging economies

    • Firm and industry evolution

    • International strategy

    • Competitive strategy

Personal profile

Dr. Zhijing Zhu joined Nottingham University Business School as an assistant professor In International Business and Strategy in 2017. She received a BSc in Management Information System and a MBA degree from Zhongnan University of Economics and Law (ZUEL) in China, as well as a PhD in Strategy from UNSW Sydney in Australia. Prior to her PhD research, Zhijing had held mid- and high-level management positions for international business in high-tech and education industries for ten years. Zhijing’s research interest covers innovation, firm and industry evolution, international strategy, and competitive strategy.

Teaching

Undergraduate

  • Business and Corporate Strategy
  • Strategic Management
  • Management Strategy
  • International Business Environment
  • Doing Business in China

Postgraduate

  • International Business

Executive Development Programme

  • International Business Management

Teaching award

  • Li, L., Zhu, Z., & Kim, Y. (2021). “Strategic Management: Perspective, Process and Practice (SMPPP)”, Zhejiang Provincial First-Class Module

Person Types

  • Staff

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