Projects per year
Personal profile
Research Interests
Zhijing’s research focuses on innovation, firm and industry evolution, international strategy, and competitive strategy, particularly in the context of emerging economies.
Research Interests
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Catch-up and innovations in emerging economies
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Firm and industry evolution
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International strategy
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Competitive strategy
Personal profile
Dr. Zhijing Zhu joined Nottingham University Business School as an assistant professor In International Business and Strategy in 2017. She received a BSc in Management Information System and a MBA degree from Zhongnan University of Economics and Law (ZUEL) in China, as well as a PhD in Strategy from UNSW Sydney in Australia. Prior to her PhD research, Zhijing had held mid- and high-level management positions for international business in high-tech and education industries for ten years. Zhijing’s research interest covers innovation, firm and industry evolution, international strategy, and competitive strategy.
Teaching
Undergraduate
- Business and Corporate Strategy
- Strategic Management
- Management Strategy
- International Business Environment
- Doing Business in China
Postgraduate
- International Business
- Strategic Management
Executive Development Programme
- International Business Management
- Strategic Management
Teaching award
- Li, L., Zhu, Z., & Kim, Y. (2021). “Strategic Management: Perspective, Process and Practice (SMPPP)”, Zhejiang Provincial First-Class Module
Person Types
- Staff
Fingerprint
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Collaborations and top research areas from the last five years
Projects
- 1 Finished
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Research on what drives Zhejiang and China’s firms to create original innovations
Zhu, Z. (PI)
1/01/21 → 31/12/22
Project: Government Funded Projects › Vertical-Zhejiang Provincial/Ministerial Government(省部级) Funded Projects
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Family firm heterogeneity and innovation: the role of firm origin and family involvement
Su, S., Zhu, F., Zhou, H. & Zhu, Z., 16 Jun 2025, (Published Online) In: Journal of Small Business Management.Research output: Journal Publication › Article › peer-review
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When Brokers Embrace Time: Implications of Brokerage Structure and Process on Firm Performance
Yang, Q., Cao, C., WANG, J. & Zhu, Z., 1 Jul 2025, Academy of Management Proceedings. Academy of ManagementResearch output: Chapter in Book/Conference proceeding › Conference contribution › peer-review
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A tale of two ties: the impact of a focal city’s direct and indirect collaboration networks on regional innovation
Yang, Q., Zhu, Z., WANG, J. & Cao, C., 2024, In: Journal of Technology Transfer.Research output: Journal Publication › Article › peer-review
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Extracting Useful Emergency Information from Social Media: A Method Integrating Machine Learning and Rule-Based Classification
Shen, H., Ju, Y. & Zhu, Z., Feb 2023, In: International Journal of Environmental Research and Public Health. 20, 3, 1862.Research output: Journal Publication › Article › peer-review
Open Access -
Success of Crowdfunding: A Trustworthiness Perspective
Lui, S. S., Zhu, Z. & Liu, J., 11 Jan 2022, (Published Online) In: Asia Pacific Journal of Management. 40, 2, p. 681-706 26 p.Research output: Journal Publication › Article › peer-review