Zhijing’s research focuses on innovation, firm and industry evolution, international strategy, and competitive strategy, particularly in the context of emerging economies.

Research Interests

• Past
  • New-to-the-world innovations in China

• Present & Future

  • Catch-up and innovations in emerging economies

  • Firm and industry evolution

  • International strategy

  • Competitive strategy

Dr. Zhijing Zhu joined Nottingham University Business School as an assistant professor In International Business and Strategy in 2017. She received a BSc in Management Information System and a MBA degree from Zhongnan University of Economics and Law (ZUEL) in China, as well as a PhD in Strategy from UNSW Sydney in Australia. Prior to her PhD research, Zhijing had held mid- and high-level management positions for international business in high-tech and education industries for ten years. Zhijing’s research interest covers innovation, firm and industry evolution, international strategy, and competitive strategy.

Undergraduate

• Business and Corporate Strategy
• Strategic Management
• Management Strategy
• International Business Environment
• Doing Business in China

Postgraduate

• International Business

Executive Development Programme

• International Business Management

Teaching award

• Li, L., Zhu, Z., & Kim, Y. (2021). “Strategic Management: Perspective, Process and Practice (SMPPP)”, Zhejiang Provincial First-Class Module