Projects per year
Personal profile
Research Interests
Zhijing’s research focuses on innovation, firm and industry evolution, international strategy, and competitive strategy, particularly in the context of emerging economies.
Research Interests
- Past
- New-to-the-world innovations in China
- Present & Future
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Catch-up and innovations in emerging economies
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Firm and industry evolution
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International strategy
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Competitive strategy
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Personal profile
Dr. Zhijing Zhu joined Nottingham University Business School as an assistant professor In International Business and Strategy in 2017. She received a BSc in Management Information System and a MBA degree from Zhongnan University of Economics and Law (ZUEL) in China, as well as a PhD in Strategy from UNSW Sydney in Australia. Prior to her PhD research, Zhijing had held mid- and high-level management positions for international business in high-tech and education industries for ten years. Zhijing’s research interest covers innovation, firm and industry evolution, international strategy, and competitive strategy.
Teaching
Undergraduate
- Business and Corporate Strategy
- Strategic Management
- Management Strategy
- International Business Environment
- Doing Business in China
Postgraduate
- International Business
Executive Development Programme
- International Business Management
Teaching award
- Li, L., Zhu, Z., & Kim, Y. (2021). “Strategic Management: Perspective, Process and Practice (SMPPP)”, Zhejiang Provincial First-Class Module
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Projects
- 1 Active
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Research on what drives Zhejiang and China’s firms to create original innovations
1/01/21 → 31/12/22
Project: Government Funded Projects › Vertical-Zhejiang Provincial Government Funded Projects
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Success of Crowdfunding: A Trustworthiness Perspective
Lui, S. S., Zhu, Z. & Liu, J., 11 Jan 2022, (Published Online) In: Asia Pacific Journal of Management.Research output: Journal Publication › Article › peer-review
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What Enables a Chinese Firm to Create New-to-the-World Innovations? A Historical Case Study of Intrafirm Coopetition in the Instant Messaging Service Sector
Murmann, J. P. & Zhu, Z., Dec 2021, In: Strategy Science. 6, 4, p. 305-330 26 p.Research output: Journal Publication › Article › peer-review
1 Citation (Scopus) -
China's new-to-the-world innovation performance and its antecedents: Evidence from international patent statistics
Zhu, Z., Murmann, J. P. & Jiang, H., 2016, p. 506-511. 6 p.Research output: Contribution to conference › Paper › peer-review