Projects per year
Personal profile
Personal profile
Dr. Boying Li (Belle) is an Associate Professor in Marketing at the University of Nottingham Ningbo China. Her research areas include misinformation on social media, collective behavior on social media, online consumer behavior, and societal impact of IT. Her works have been appeared in journals such as Information Systems Journal, Journal of Information Technology, Journal of Operations and Production Management, Information and Management, Journal of Business Research.
Teaching
Undergraduate
- Marketing Analytics
- The Consumer Psychology of Brands
Research Interests
- Misinformation on social media (including rumor, fake news, etc.)
- Online consumer behavior
- Pro-social behaviors on social media
Person Types
- Staff
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Collaborations and top research areas from the last five years
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Understanding the Dissemination of Online Health-related Fake Rumors under the Public Health Emergency: From the Perspectives of Information Features and Source Persona
1/01/21 → 31/12/23
Project: Government Funded Projects › Vertical-Zhejiang Provincial Government Funded Projects
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The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis
Hou, F., Li, B., Guan, Z., Chong, A. Y. L. & Phang, C. W., 2024, (Accepted/In press) In: Internet Research.Research output: Journal Publication › Article › peer-review
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Disentangling Affordances of Online Collaboration Tools for Mutual Aid in Emergencies: Insights from the COVID-19 Lockdown
Zeng, X., Ji, D., Thadani, D. R., Li, B., Pu, X., Cai, Z. & Chau, P. Y. K., 27 Oct 2023, In: ACM Transactions on Management Information Systems. 14, 4, 32.Research output: Journal Publication › Article › peer-review
1 Citation (Scopus) -
The impact of anticipation of new technologies on operational and environmental performance: a strategy-structure-capabilities-performance perspective
Zheng, H., Dai, J., Li, B. & Shou, Y., 2023, (Accepted/In press) In: International Journal of Logistics Research and Applications.Research output: Journal Publication › Article › peer-review
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Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in QCA
Ma, T., Cheng, Y., Guan, Z., Li, B., Hou, F. & Lim, E. T. K., 2023, (Accepted/In press) In: Information Systems Journal.Research output: Journal Publication › Article › peer-review
2 Citations (Scopus) -
The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding
Li, B., Hou, F., Guan, Z. & Chong, A. Y. L., 8 Sept 2023, In: Information Technology and People. 36, 6, p. 2587-2610 24 p.Research output: Journal Publication › Article › peer-review
4 Citations (Scopus)