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Personal profile

Personal profile

Dr. Boying Li (Belle) is an Associate Professor in Marketing at the University of Nottingham Ningbo China. Her research areas include misinformation on social media, collective behavior on social media, online consumer behavior, and societal impact of IT. Her works have been appeared in journals such as Information Systems Journal, Journal of Information Technology, Journal of Operations and Production Management, Information and Management, Journal of Business Research. 



  • Marketing Analytics
  • The Consumer Psychology of Brands

Research Interests

  • Misinformation on social media (including rumor, fake news, etc.)
  • Online consumer behavior
  • Pro-social behaviors on social media

Person Types

  • Staff


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