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Personal profile

Research Interests

Research Areas: Technology adoption, Social Media, Mobile Commerce, Fintech, Digital Platform, Disruptive Technologies, e-SCM

Personal profile

Dr. Alain Chong was born in London and grew up in Malaysia and Indonesia. Alain went to North Jakarta International School (NJIS), British International School (BIS) and Jakarta International School (JIS) from 1992 to 1998. He received his PhD in Information Systems from the University of Nottingham and PhD in Operations Management from Multimedia University Malaysia. Following his two years post-doctoral research fellowship at Hong Kong Polytechnic University, he became an assistant professor and later associate professor and professor in information systems at the University of Nottingham Ningbo China. Alain is currently the Dean of Graduate School and Global Engagement at the University of Nottingham Ningbo China.

Alain was named the Ten Outstanding Young Malaysian by Junior Chamber International in 2012. Alain is ranked among the top 2% of scientists globally by  Stanford-Elsevier. Elsevier named him one of the most cited scholars in China for seven consecutive years (2015 – 2021). He is also a recipient of the Ningbo 3315 Foreign Talent Scheme and the NSFC International Excellent Young Scientists  grant. Alain was awarded the Ningbo Camellia Award (宁波茶花奖) in 2020. The Ningbo Camellia Award is the highest honour for foreign talent, recognising their contribution to the social and economic development of the city.

Alain is currently the co-editor in chief of Industrial Management & Data Systems, Associate Editor of Information & Management and Journal of Computer Information Systems, and was previously the Senior Editor of Decision Support Systems. He also holds adjunct or visiting positions at Monash University Malaysia Campus, Taylor’s University, Nanyang Technological University, Greenwich University, Hong Kong Polytechnic University, China University of Geosciences, and Zhejiang University of Finance and Economics. He has published in more than 100 SSCI/SCI journal articles and obtained more than 4 million RMB research grants.


  • E-business
  • Data analytics
  • Data science

Person Types

  • Staff


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