Department of Entrepreneurship, Marketing and Management Systems

Research output

Research output per year 2008 2019 2020 2021 2022 2023 2024 2024

• 14536 Scopus Citations
• 63 h-index
• 418 Article
• 68 Conference contribution
• 57 Book Chapter
• 31 Paper
• 47 More
  • 12 Editorial
  • 11 Review article
  • 8 Conference article
  • 8 Other contribution
  • 6 Book
  • 1 Foreword/postscript
  • 1 Working paper

Research output per year

Research output per year

Search results

• 2018

  Millennials’ adoption of omnichannel retailing

  Chong, A. Y. L., 12 Apr 2018, (In preparation) The University of Nottingham Ningbo China.

  Research output: Working paper

  File

  • Omnichannel Retailing 100%
  • Millennials 100%
  • Moderating Role 33%
  • Product Category 33%
  • Shopping 33%
  50 Downloads (Pure)