Abstract
Although millions of dollars have been spent in developing online banking infrastructures, findings revealed that consumers have yet to adopt the systems in spite of theiravailability and convenience. As such, the paper aims to investigate the factors that affect the adoption of online banking in Malaysia. Using a self-administered questionnaire, 231 online banking services users were tested. The finding of the study indicated thatsocial influences, perceived usefulness, trust, perceived ease of use were positively associated with the intention to adopt online banking. Interestingly, social influences are found to be the most influential factors, contradicting with many past studies. However perceived financial cost and perceived security risk were found insignificant in this study. The results provide valuable information for both bankers and policy makers especially when formulating online banking marketing strategies.
| Original language | English |
|---|---|
| Pages (from-to) | 169-193 |
| Number of pages | 25 |
| Journal | International Journal of Business and Management Science |
| Volume | 3 |
| Issue number | 2 |
| Publication status | Published - 2010 |
| Externally published | Yes |
Keywords
- Malaysia
- Online banking
- Technology acceptance model (TAM)
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics