Simulation of cross-border competitions of free Internet content providers

Jing Li; Felix T.S. Chan; Alain Y.L. Chong

doi:10.1016/j.compind.2013.04.008

Simulation of cross-border competitions of free Internet content providers

Jing Li, Felix T.S. Chan, Alain Y.L. Chong

Research output: Journal Publication › Article › peer-review

4 Citations (Scopus)

Abstract

This paper describes the cross-border competition between two of the largest free Internet content providers in China through the use of multi-agent technology. Case studies are conducted for both TENCENT and Qihoo 360, with their customers being simulated as agents in a model for products selection. The result of different competition strategies of the two enterprises is obtained from the virtual market. The results indicate that cross-border competition is unable to improve the market share of the two leading Internet content providers. The findings suggest that keeping one of the three proposed Nash equilibriums is the recommended strategy for companies involved in cross-border competition.

Original language	English
Pages (from-to)	754-764
Number of pages	11
Journal	Computers in Industry
Volume	64
Issue number	6
DOIs	https://doi.org/10.1016/j.compind.2013.04.008
Publication status	Published - Aug 2013
Externally published	Yes

Keywords

Competition strategies
Cross-border competition
Multi-agent simulation
Nash equilibrium

ASJC Scopus subject areas

General Computer Science
General Engineering

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10.1016/j.compind.2013.04.008

Cite this

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title = "Simulation of cross-border competitions of free Internet content providers",

abstract = "This paper describes the cross-border competition between two of the largest free Internet content providers in China through the use of multi-agent technology. Case studies are conducted for both TENCENT and Qihoo 360, with their customers being simulated as agents in a model for products selection. The result of different competition strategies of the two enterprises is obtained from the virtual market. The results indicate that cross-border competition is unable to improve the market share of the two leading Internet content providers. The findings suggest that keeping one of the three proposed Nash equilibriums is the recommended strategy for companies involved in cross-border competition.",

keywords = "Competition strategies, Cross-border competition, Multi-agent simulation, Nash equilibrium",

author = "Jing Li and Chan, {Felix T.S.} and Chong, {Alain Y.L.}",

note = "Funding Information: This research was supported in part by: (i) Natural Science Foundation of Jiangsu (China) under Grant BK2011652 ; (ii) Basic Research Program of National Science & Technology (China, Grant Number: 2012IM040500 ); and (iii) The Hong Kong Polytechnic University for the financial and technical support. The authors also thank the editor and the reviewers for their valuable comments and suggestions that have led to the substantial improvement of the paper. ",

year = "2013",

month = aug,

doi = "10.1016/j.compind.2013.04.008",

language = "English",

volume = "64",

pages = "754--764",

journal = "Computers in Industry",

issn = "0166-3615",

publisher = "Elsevier",

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T1 - Simulation of cross-border competitions of free Internet content providers

AU - Li, Jing

AU - Chan, Felix T.S.

AU - Chong, Alain Y.L.

N1 - Funding Information: This research was supported in part by: (i) Natural Science Foundation of Jiangsu (China) under Grant BK2011652 ; (ii) Basic Research Program of National Science & Technology (China, Grant Number: 2012IM040500 ); and (iii) The Hong Kong Polytechnic University for the financial and technical support. The authors also thank the editor and the reviewers for their valuable comments and suggestions that have led to the substantial improvement of the paper.

PY - 2013/8

Y1 - 2013/8

N2 - This paper describes the cross-border competition between two of the largest free Internet content providers in China through the use of multi-agent technology. Case studies are conducted for both TENCENT and Qihoo 360, with their customers being simulated as agents in a model for products selection. The result of different competition strategies of the two enterprises is obtained from the virtual market. The results indicate that cross-border competition is unable to improve the market share of the two leading Internet content providers. The findings suggest that keeping one of the three proposed Nash equilibriums is the recommended strategy for companies involved in cross-border competition.

AB - This paper describes the cross-border competition between two of the largest free Internet content providers in China through the use of multi-agent technology. Case studies are conducted for both TENCENT and Qihoo 360, with their customers being simulated as agents in a model for products selection. The result of different competition strategies of the two enterprises is obtained from the virtual market. The results indicate that cross-border competition is unable to improve the market share of the two leading Internet content providers. The findings suggest that keeping one of the three proposed Nash equilibriums is the recommended strategy for companies involved in cross-border competition.

KW - Competition strategies

KW - Cross-border competition

KW - Multi-agent simulation

KW - Nash equilibrium

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DO - 10.1016/j.compind.2013.04.008

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SN - 0166-3615

VL - 64

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EP - 764

JO - Computers in Industry

JF - Computers in Industry

IS - 6

ER -

Simulation of cross-border competitions of free Internet content providers

Abstract

Keywords

ASJC Scopus subject areas

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