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Millennials’ adoption of omnichannel retailing
Alain Yee Loong Chong
Department of Entrepreneurship, Marketing and Management Systems
Research output
:
Working paper
35
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Dive into the research topics of 'Millennials’ adoption of omnichannel retailing'. Together they form a unique fingerprint.
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Business & Economics
Millennials
100%
Retailing
78%
Regulatory Focus
42%
Shopping
38%
Product Category
32%
Retail Format
22%
Online Retailing
21%
Enjoyment
18%
Purchase Intention
15%